About Us
OUR STORY
We founded ELEVAR with a single goal in mind:
To elevate the experience of running by making a magical material more affordable and accessible.
To elevate the experience of running by making a magical material more affordable and accessible.
OUR STORY
We founded ELEVAR with a single goal in mind:
To elevate the experience of running by making a magical material more affordable and accessible.
To elevate the experience of running by making a magical material more affordable and accessible.

Our Inspiration
THE MAGIC OF E-TPU
From the moment our founders - Kunal and Aayush put their feet into a pair of shoes made from E-TPU soles, they knew that this material would change the world of running forever. However, everywhere they looked, any great pair of running shoes with this revolutionary new technology cost a fortune!

Our Inspiration
THE MAGIC OF E-TPU
From the moment our founders - Kunal and Aayush put their feet into a pair of shoes made from E-TPU soles, they knew that this material would change the world of running forever. However, everywhere they looked, any great pair of running shoes with this revolutionary new technology cost a fortune!

Armed with the belief that this technology deserved to be more accessible, they collaborated a team of engineers, designers and craftsmen to create RYDEFOAMTM - our trademark E-TPU based sole technology. ARC RACER - our flagship running shoe is crafted precisely to combine the unique benefits of RYDEFOAMTM with a maximal cushioning silhouette that delivers unparalleled comfort and bounce in each and every stride.

Armed with the belief that this technology deserved to be more accessible, they collaborated a team of engineers, designers and craftsmen to create RYDEFOAMTM - our trademark E-TPU based sole technology. ARC RACER - our flagship running shoe is crafted precisely to combine the unique benefits of RYDEFOAMTM with a maximal cushioning silhouette that delivers unparalleled comfort and bounce in each and every stride.

Our Goal
SUSTAINABLE
PERFORMANCE
PERFORMANCE
RYDEFOAMTM isn't the only revolution we seek to bring about. Aside from allowing our designers to precisely engineer each stitch and shave ounces off your feet, our AEROKNIT>SUP>TM upper is also incredibly light on the environment.

Our Goal
PREMIUM PERFORMANCE
MADE SUSTAINABLY
MADE SUSTAINABLY
RYDEFOAMTM isn't the only revolution we seek to bring about. Aside from allowing our designers to precisely engineer each stitch and shave ounces off your feet, our AEROKNITTM upper is also incredibly light on the environment.

Each AEROKNITTM upper is made using a precise computerized stitching technology that weaves and cuts each of these special yarns in a way that maximizes performance and minimizes the wastage of significant material & thread. In fact, by using this process we are able to reduce material wasteage by nearly 50% compared to traditional cut & sew fabric technology used in most shoes.

Each AEROKNITTM upper is made using a precise computerized stitching technology that weaves and cuts each of these special yarns in a way that maximizes performance and minimizes the wastage of significant material & thread. In fact, by using this process we are able to reduce material wasteage by nearly 50% compared to traditional cut & sew fabric technology used in most shoes.

Our Belief
IT DOESN'T COST
A FORTUNE
A FORTUNE
We're often asked how we can use some of the most premium materials and yet make affordable running shoes. The answer is simple - by selling them directly to you online.

Our Belief
PREMIUM PERFORMANCE
DOESN'T COST A FORTUNE
DOESN'T COST A FORTUNE
We're often asked how we can use some of the most premium materials and yet make affordable running shoes. The answer is simple - by selling them directly to you online.

This way were able to shave away the excess retail markups, sales commissions and endorsement fees that giant sports brands end up paying. The result is we're able to pass on these savings to you, making your shoes more affordable without ever needing to compromise on materials or performance.